In the digital marketing landscape, SEO (Search Engine Optimization) and SEA (Search Engine Advertising) AKA Google Ads are often seen as competitors. However, when used in tandem, they can significantly boost a website’s visibility and drive more traffic. SEO focuses on organic, unpaid rankings on search engine results pages (SERPs), while SEA involves paid advertising […]

Generative AI has taken the world by storm, offering a revolutionary way to create content. From crafting realistic images to composing compelling marketing copy, its potential seems limitless. However, before we wholeheartedly embrace this technology, it’s crucial to understand its limitations. Generative AI: originality vs. mimicry While large language model can churn out impressive content, […]

Someone asked me what SEO meant in 2024 and what the new trends were. I started to list the key points and finally decided to share it here. Hopefully it will help some people! 🙂 Did you know results appearing on the first search page receive 91.5% of total clicks? 😶 Here are some SEO […]

Brand positionning is like THE super ingredient that makes your brand stand out from the crowd and sizzle in the hearts of your target audience. Think of brand positioning as your brand’s superpower. It’s what makes customers say, why it’s so darn important: So what are THE secret ingredients of brand positioning? This helps you […]

Today I’d like to talk about storytelling, which I believe is THE KEY to modern marketing 💯🚀🎯 Forget bland advertising slogans and boring sales pitches. Today’s marketing is built around an amazing weapon: STORYTELLING✍️🎤🎥 And why is that? Because people are not robots (not yet). They are sensitive to emotions, to stories that touch them […]